The minds behind the Orlando-based men’s fashion website OutfittersCo.com have opened up a new retail space in downtown Winter Park. Located at 129 W. Fairbanks, Outfitters Ave “curates contemporary outfits for today’s on-the-go man.”

According to the shop’s website, each brand stocked by Outfitters Ave must have an “intriguing story.” Currently featured brands include popular jean maker RPM WEST, Woodroze wooden sunglasses, casual California shoe manufacturer Dije, Cork Nature, Matix and several others.

Outfitters Ave also sells a curated selection of men’s products like clothing, shoes and accessories inside downtown Orlando’s Trend Studios and Therapi Hair Studios on Orange Avenue across from the Cobb Plaza movie theater.