Orlando-based fashion inventions company p.s. misterhas come up with an ingenious product that makes it easier to fold the perfect pocket square.

It’s hard to believe no one has thought of this little gadget before. The creators at p.s. mister: spoke to wardrobe architects, clothiers, tailors, executives and cowboys in developing the revolutionary Pocket Square Snap.

The product is minimalist in its design. It’s comprised of a metallic card, which the creators say will develop character over time with scratches and dings, and two lodestones. That’s it. The rest is up to the individual style and creativity of the man.

Pocket squares can be folded any number of ways. The product makes it easy to shape really complex designs in two steps: folding and holding. You can see a demonstration of how it works on the p.s. mister: website.

The company has been seeking crowdfunding for the Pocket Square Snap through Kickstarter. You can read more about the campaign here.