The Shop Small movement is alive and well in Florida. Launched in 2010 by American Express, Small Business Saturday encourages Americans to support mom and pop businesses on one of the busiest shopping days of the year – the Saturday after Thanksgiving. Each year, the effort has continued to grow. In 2014, an estimated $14.3-billion was spent at small, independent businesses across the country. Here in the Sunshine State, you’ll find the blue and white welcome mat is out at everything from boutiques and antique dealers to cafes and coffee shops. Here’s our list of the best places to shop small in Florida.


Consistently ranked as one of America’s favorite main streets, DeLand’s Woodland Boulevard is a treasure trove of unique shopping and dining experiences. Buy furniture from reclaimed materials at Anna Banana’s Home Market, shop for gear from your favorite teams at Sportsanity, or check out the new vintage marketplace So. NY Trading Co.

Fernandina Beach and Amelia Island

Independently-owned boutiques, galleries, cafes, book stores and toy shops dot Fernandina Beach’s Centre Street. An added benefit of shopping in this quaint Victorian town – the spectacular sunsets over the St. Marys River.

New Smyrna Beach

This Atlantic beach town actually boasts two unique shopping districts – Canal Street on the mainland and historic Flagler Avenue, which leads to the beach. Check out The Hub for one-of-a-kind art pieces and Island Collection for one of the largest assortments of teak furniture.

Jacksonville’s Avondale and San Marco Historic Districts

These two historic neighborhoods near downtown Jacksonville shouldn’t be missed when it comes to holiday shopping. Both provide trendy clothing boutiques, incredible art galleries and a mix of dining options.


Just minutes from Tallahassee, Havana’s slow, easy-going pace will make you want to spend, spend, spend! There’s something for everyone here including great antiques, interior design shops, women’s boutiques and quaint cafes.

Winter Park

Yes, you will find a few chains here like Pottery Barn and Restoration Hardware. But along Park Avenue, there are dozens of independently-owned retailers worth checking out. Take a stroll down to Hannibal Square where you’ll find creative designs at Rifle Paper Co. and Pure Blends, an organic spa and apothecary.

Orlando’s Ivanhoe Village

This hip Orlando neighborhood is the most eclectic on the list. There’s classic vinyl at Rock & Roll Heaven, men’s goods at Cloak & Dapper, mid-century modern decor at 1618 Something Different and furniture from Southeast Asia at Washburn Imports. And if anyone in your family is asking for a pig fetus in a jar, you can find it at Curio Curiosity Shoppe.