Florida entrepreneur Cam Amici has made her mark in her hometown DeLand. She first brought her keen fashion sense to historic South Woodland Boulevard when she opened the hip women’s boutique, Dressed.
Following the shop’s overwhelming success, Cam then set her sights on the storefront a few doors north. Along with her business and life partner, local real estate developer Solomon Greene, Cam opened South of New York Market in a building that has great historic significance to DeLand.
When DeLand was a rural outpost and the streets were covered in dirt, Fisher Drug Store occupied the corner property. The landscape of the town forever changed following a devastating 1886 fire that wiped out both sides of the 100 block of Woodland Boulevard. Leaders mandated all new buildings be constructed using masonry material, not wood.
Touchton Drug Co. was housed in the current structure during the mid 1900s.
The shop’s soda fountain was a popular gathering spot for residents like Betty Gregg Black. “This was a major meeting place for ladies to have a Coke when there really wasn’t any place else to go,” she says. “Touchton’s Drug Store was an important corner place.”
Amici and Greene spent six months renovating the interior of the building, scraping away layers of paint and plaster, to reveal the true roots of the building.
The original tin ceiling, patterned tile floor and exposed brick are now on display in the new brick and mortar vintage market nicknamed So.NY.
“The building loves us and thanks us,” Amici says. “Every single time we would peel away one more layer, it’s like the building would say to us, “Here you go. Here’s something more wonderful!”
The original wood structure served as Fisher Drug Store before the fire of 1886. Archive photos show the evolution of the building.
Owners Cam Amici and Solomon Greene unearthed many of the historic building’s original features during renovation, including the tin ceilings and beautiful tile floors.
Artist and interior designer Erica Group rents space in So.NY for her business called Nature’s Patina. Group says it was the perfect business opportunity.
South of New York Market (So.NY) is located at 100 South Woodland Boulevard in DeLand, Florida.